There's a lot of social media sites that I talk about, but Pinterest is one of the social media sites that I talk about the least. I am not sure why either. Pinterest does have a lot to offer, besides the users being 75% women, and with it being a top search engine site. It's actually a great site, it's up 51 million users from last year alone! The growth is fantastic and if you are a brand that focuses on women or women related services and/or products then Pinterest is the place to be! I guess it's because Pinterest is very image oriented, not video related, but all of that is about to change!

Whether you are a big corporation or a small business, you need to be on Instagram. There's a lot of potential for almost every single industry on Instagram. If you are not on Instagram at this point, you need to be. It's a great platform where you can get lots of engagement very quickly. The reason for this is that Instagram in general is a very visual social media site. Facebook and Twitter, are more text based, which in turn led to more people engaging on Instagram, YouTube, and now TikTok. If you are visual based brand (beauty, real estate, and food brands especially) will do amazing on these platforms.

It's been said time and time again, if you don't have the right tools, you will not succeed. The same goes for social media management. If you don't have the right things in place (a website, funnel, a budget, lead magnets, landing pages, etc) you will not succeed. As my dad likes to say, there are different ways to skin a cat (that line still makes me cringe). There are some tools I use to ensure that my clients are happy with my work. In this blog post, I've laid out a few, you can use either in addition to what you are already doing or as a guide.

Have you ever heard of Vine? It used to be a fun little app where people could make fun little videos for under 30 seconds. You can see a bunch of vine compilations that people made on YouTube right here. It was definitely game-changing for those businesses who market to the millennial and Gen Z audience. Since then an app called Musical.ly came up, which is similar to Vine but incorporated music into the videos. Bytedance (the company that owned Musical.ly) bought TikTok and put in similar themes. You may be asking at this point, why should I care about a music app for my business? Here are three reasons why you should be using it!

All over social media, we see people bragging about the "omgz I got 5,000 likes this weekend from that one selfie I took of myself over by the Coachella stage!" metrics that we see might be a thing of the past. Instagram just tested out hiding likes on images in an effort to reduce vanity metrics. In fact, according to that same article, Jack Dorsey, CEO of Twitter, says that if he were to start Twitter all over again he wouldn't "emphasize the ‘like’ count as much. I don’t think I would even create ‘like’ in the first place, because it doesn’t actually push what we believe now to be the most important thing". That's really powerful coming from the social media giant! With all of this being said, what kind of metrics are being considered as a thing of the past on social media according to experts?

Whether you are a big business or a tiny little startup, social media marketing is a fundamental tool to have in your marketing strategy in 2019. We are in Q2, which means if you don't have something in motion for your social media already, you will be very behind. I've said it before, and I'll say it again, social media is a MUST-HAVE for businesses these days. Unless you are an expert (like me) in it, you are probably going to be making a lot of rookie mistakes. Which is okay! Nobody is perfect at everything. I know I wasn't when I started (heck I am still learning!). I've laid out the five rookie mistakes that you should probably fix right now on social media.

I cannot say enough good things about LinkedIn, not only is it where I find the majority of my clients, but it's an amazing place to network and meet with other professionals in your area. It's also where recruiters live these days, if you're job hunting, LinkedIn is the best way to score a top paying job. It's also one of those social media sites left untouched after all the stuff that's happened with Facebook and Twitter (Instagram is also left unharmed), and is rolling out new features almost every month (LinkedIn Live for instance) What if you don't have a LinkedIn profile? It's 2019, it's time to get on LinkedIn.

So, you're are one of the millions of business owners in the world that doesn't like to use social media managers or graphic artists to create art on social media. There's a lot of you out there that don't want to spend a lot of money on a graphic designer, I get it. However that leaves a lot of you with no idea what to do otherwise. You want your content to look like Gary Vee without the Gary Vee budget. A lot of you are going to say it's not possible. Well I am here to say it's not IMpossible.