Like many other sites back in the early days of the internet, we saw message boards and chat rooms. AOL and Yahoo! had their own versions of topic message boards, like if you wanted to talk about boy bands you were getting the latest dirt from there. No one ever saw this one coming, Reddit is slowly becoming one of the bigger named social media sites out there. It used to be a site known for (and still is in some aspects), it's trolling but these days, Reddit has become one of the bigger social media platforms on the internet! How does this particular platform work and how can you be a part of it? I answer this question and more in this week's blog.

As I've talked about many times before, it's important for you to create your own content on social media, but how can you create amazing quality pictures that can generate the engagement you are looking for? Getting pictures on your social media sites that are on brand, relevant and will get you followers are all the ingredients you need to get the ROI you need for your time on social media. How do do you get there? Most smartphones these days have the same quality as your standard DSLR camera, and with a little help, you can create stunning photographs for your social media sites as well that would be #amazing!

We are almost at the end of the 2010's and it's been a wild ride technology wise since the start of the decade. We've got tablets, smartphones and messaging systems in social media sites that are more effective than email ever would. The numbers show that more and more people use social media devices to find brand new products, and many of those social media sites will direct message those businesses on social media rather than finding them on a website and getting their email address. As I have explained in my post about emails going extinct, the way we communicate with our teams are drastically changing.

Selfies, models, celebrities, and pictures of food is what most people think of when they think of Instagram. Beyond the #notfilters and the avocado roses is a useful tool that can build brands on one of the most frequented sites on the internet. Instagram has 800 million users and about 500 million are daily active users. In addition, most of the users are between the ages 13-30, and even more important 73% bought a product or service they saw on Instagram. Creating content on Instagram isn't just about applying filters, hashtags and expecting likes. It's all about targeting your audience, creating a demographic, and cleverly putting your product or service in the forefront without being in your followers face.