It's Q1 of the new year, are you getting the leads that you want? Well, what's the main goal of marketing? Gaining leads, customers, or clients at the end of the day. I get more questions about how to monetize and get leads off of social media than any other inquiry about social media marketing. I do like to stress many of my prospects that while gaining leads would be the ultimate goal, it's so important to engage with your audience. Getting the trust of your followers on social media is crucial if you want them to convert into leads. How do you gain trust? That's a good question!

Referrals are some of the best ways to get new clients or customers for many businesses. That simple "hey, this person or service was really good from this business, you should go to them" is a great way for people to gain business. This was the way it has been for many years until the internet came along. From the late 90's to the early 2000's it was all about how good your website was and how well you engaged with your audience via blog comments and message boards. Now it's all about how well you can engage with folks on social media, how can you captivate your audience, how can you make them stop and look at the picture or video on their feed? More importantly, how quickly can they share your content to their friends?