It's Q1 of the new year, are you getting the leads that you want? Well, what's the main goal of marketing? Gaining leads, customers, or clients at the end of the day. I get more questions about how to monetize and get leads off of social media than any other inquiry about social media marketing. I do like to stress many of my prospects that while gaining leads would be the ultimate goal, it's so important to engage with your audience. Getting the trust of your followers on social media is crucial if you want them to convert into leads. How do you gain trust? That's a good question!