Have you ever heard of Vine? It used to be a fun little app where people could make fun little videos for under 30 seconds. You can see a bunch of vine compilations that people made on YouTube right here. It was definitely game-changing for those businesses who market to the millennial and Gen Z audience. Since then an app called Musical.ly came up, which is similar to Vine but incorporated music into the videos. Bytedance (the company that owned Musical.ly) bought TikTok and put in similar themes. You may be asking at this point, why should I care about a music app for my business? Here are three reasons why you should be using it!