TikTok has taken the world by storm in the last couple of years and it's because of the amount of content that can be consumed in a short amount of time with its micro-vlogging model. Even though a lot of young kids (mostly Gen Z) are using it. It's quickly becoming a social media platform that EVERYBODY wants to be on. TikTok has about 800 million users and the app has been downloaded 1.5 BILLION times. That's insane! I personally have never seen an app gain so much steam in such a short amount of time. Not only that, but the organic reach for TikTok is also crazy high right now, which means you can get a following VERY quickly in a short period of time.

Have you ever heard of Vine? It used to be a fun little app where people could make fun little videos for under 30 seconds. You can see a bunch of vine compilations that people made on YouTube right here. It was definitely game-changing for those businesses who market to the millennial and Gen Z audience. Since then an app called Musical.ly came up, which is similar to Vine but incorporated music into the videos. Bytedance (the company that owned Musical.ly) bought TikTok and put in similar themes. You may be asking at this point, why should I care about a music app for my business? Here are three reasons why you should be using it!