If there is one question I get from clients, it's "how can I get more reach with my social media pages? Can't I just post about my products (or services)? " and the answer is to stop selling on social media! The way to sell on social media is to NOT sell and you've probably heard me saying that over and over again on these posts. It's true, you have to think of your brand as someone's best friend on social media, while you may have that one friend that's ALWAYS selling you their LuLARoe Leggings (we all have that friend), most people on social media share what they eat, their big milestones, accomplishments, who inspired them, and much more. If your social media isn't getting the reach you want, it's time to start thinking about getting personal.

Whether you just started your business, or had it over 20 years, getting a personal brand is always a good idea. These days people want to know the person behind the company, not just the company itself. This is the reason why many people like to create personal brand accounts rather than business accounts on social media, because it's so much more personable. I'll admit, I am still working on my own personal brand. It's hard trying to get started and getting it right because there is so much to think about. What do you want to promote? What do you want people to know about you? It's tough, but the reward is well worth the work you put into it!