I've been wanting to do this post for a while, because I think the comparison is very true. Like online dating, when anyone starts they don't know what they could be getting themselves into. They meet people that are friendly at first and might seem like they could be the perfect match, however upon meeting in person, they find out it's not the case. This happens way too often in business as well; you see a great potential customer or client, you even talk on the phone a little bit and meet them in person, but when it comes to closing the deal, you get ghosted. Or maybe you do close the deal, only to figure out they lied on their profile and wanted to hookup with you.